In today’s fast-paced world, social media is more and more favored by young people because of its convenient information release, fast transmission speed, wide influence, and strong interaction. Many handbag business owners who target young people have already gained huge traffic and customers on social media. Their commonly used social media include Facebook, Instagram, TikTok, etc. These social media platforms provide better opportunities for handbag businesses to showcase their products and services, build their brand and connect with potential customers.
If you too are looking to harness the power of social media to grow your handbag business, then you are in the right place. In this blog post, we will tell you why social media marketing is important, what common social media you can use to market your handbag business, how to successfully market your handbag business on social media, and how to avoid common mistakes. Let’s learn together.
5 reasons why marketing your handbag business on social media is important?
Reach a wider audience
Social media platforms have billions of users around the world. Promoting your handbags on social media platforms means that your handbag business has the potential to reach a global audience, whether she is from North America, Europe, Australia or South America, Asia or Africa.
Facebook is the largest social media site, used by more than 2 billion people every month. This means that approximately 36.9% of the world’s population are Facebook users.
TikTok (known as Douyin in China) is a short video-sharing app. Although it only launched in 2017, it is one of the fastest-growing apps in the world. In 2022, TikTok will be the most downloaded mobile app in the world. The short video-sharing app generated 672 million downloads that same year.
These social media users are mainly young people. How can you who are in the handbag business not market your handbags on social media?
For the analysis of social media data, you can view the following two articles:
20 Top Social Media Sites to Consider for Your Brand in 2023
Social Media Statistics Marketers Need in 2023
Just imagine, when you are browsing TikTok, how many steps do you need to share an attractive video with your friends? How long did this take?
I don’t think you need 5 steps or more than 10s to share it with your friends.
If your post is catchy enough and gets shared to his/her account by an influencer with millions of followers, the impact it can have on your handbag brand or business is immeasurable.
Best of all, it’s free.
Greener and more Eco than traditional marketing channels
Unlike traditional newspapers and magazines promoting your handbags, marketing your products on social media is based on the network and data, which can be said to be zero pollution.
It’s a greener and more environmentally friendly way of marketing that’s increasingly popular with vegan and sustainable businesses and consumers.
Most social media platforms offer free or low-cost advertising options, which means you can reach a large audience without breaking the bank.
Even if you don’t advertise at all, you can still share your handbags on social media, and use some SEO means and methods to quickly gain a certain number of fans, gradually gain their trust in your brand and business, and thus get orders.
Easier to engage with audiences and answer their questions
In the letter age, it may take 10 days to interact with a customer once.
In the age of the telephone, customer service can only interact with one customer at a time.
Today, customer service can interact with multiple customers anytime, anywhere through a mobile phone.
You can build trust and loyalty with customers by engaging with them, responding to their reviews and messages, and providing valuable content.
4 common types of social media for marketing your handbag business
Selling handbags is a business whose main target customers are young people. So, when choosing to use social media to market handbags, be sure to choose social media with young people as the main users.
Here are 4 social media platforms that are common and great for marketing handbags.
When it comes to social media marketing, you have to talk about Facebook, which is the largest social media in the world with more than 2.9 billion monthly active users.
Whether it’s photos, text, or video content, it’s suitable for posting here. At the same time, you can also join relevant handbag groups and communities to exchange ideas, and share experiences and products with your potential customers or peers.
69% of online shoppers who use Meta platforms weekly made purchases after seeing personalized content on Facebook or Instagram.
Instagram is a photo and video-sharing mobile app perfect for showcasing your handbags. It has more than 2.3 billion monthly active users, and its visual features make it a great platform for showcasing high-quality product photos and videos.
According to Statista, nearly half of Instagram users are female, and more than 60% of female users are between the ages of 18-34. They are the main target audience of the handbags business.
TikTok, the international version of China’s Douyin, is a short video-sharing social media. Since its launch in 2017, it immediately gained a large number of users.
In 2022, TikTok’s mobile app downloads reach 672 million, ranking first in the world, 1.2 times that of the second-ranked Instagram with 548 million.
A large number of young people share their daily life and unique thoughts on TikTok through short videos of 1-3 minutes. They are not only short video creators but also loyal users of the platform. They spend an average of 95 minutes browsing on TikTok every day.
If your marketing department is a creative team, TikTok is their stage.
Pinterest is an image-oriented social media platform for visual discovery. Founded in 2009 and headquartered in San Francisco, CA. Users can discover and save images on Pinterest, and create boards featuring your products, like handbags.
With the needs of development, Pinterest has also introduced video functions, but it is still dominated by image search engines.
Some of the popular themes on Pinterest are recipes, DIY, fashion, and lifestyle.
The main user group of Pinterest is female, accounting for 76%.
The above 4 kinds of social media are personally considered to be more suitable for marketing your handbag business. Specifically, how to choose should be combined with the strengths of your team and the situation of the target audience to analyze and make corresponding choices.
10 tips for successfully marketing your handbag business on social media
Social media marketing is not difficult. As long as you know your products and users well enough, and can regularly create attractive content, even with 0 budget, you can get a certain amount of traffic and customers in social media marketing. Follow along with our steps below and let’s do social media marketing together.
Choose the right social media
As mentioned above, there are mainly 4 social media suitable for the handbag business. So, which one is better for your team?
Several factors can be considered:
Which social media platform is used more by your audience in the target country of sale?
What are the strengths of your team? Video creation? Picture shoot? Proposal writing?
Note: It is not advisable to only market on one social media platform.
In addition to selecting the main social media platform, you also need to use other social media as secondary platforms for marketing.
1+N, that is to determine a main marketing platform, plus other secondary marketing platforms, combined marketing is our goal.
Identify your audience
Marketing cannot reach everyone. This is the first thing to keep in mind before marketing.
Identifying your target audience based on your existing audience data and your market research is the second step in social media marketing. This goes hand in hand with the first step.
So how do you identify your audience?
Google is not only a search tool, but also a tool for data analysis and marketing analysis, such as Google Trends.
Leverage social media analytics. For example, Facebook has built-in analytics that can tell you information about your followers, including when they post, where they post, and other interests.
competitor analysis. Know your competitors, see what they do and what they don’t, and find out where there are opportunities.
Once you have identified your target audience, it is important to understand their latest interests and implement social listening strategies to understand their needs.
Define your market goal and KPIs
All marketing should be results-driven. Set achievable marketing goals and work towards them, and shortly, you will find yourself leaving your peers far behind with social media marketing.
Establishing achievable marketing goals should include the following aspects:
Be specific: To measure marketing effectiveness, it is important to be clear about what you want to achieve. These goals have to be specific, like increasing your TikTok followers by 25% this quarter.
Measurable: You need to know exactly if you have achieved your goals. For example, the sales volume increased by 10% this month.
Achievable: All goals should be within the reach of your team. Setting goals that are too high and unrealistic can demoralize your team and adversely affect your plans. When unrealistic goals are found, be sure to make adjustments.
Timeliness: All goals should have timeliness. If you complete the task within a certain period, you can be considered as having accomplished your goal.
Adjustable: Goals should be adjustable, not static. We need to make corresponding adjustments to the established goals after some time according to the actual situation to achieve better marketing effects.
Post high-quality, relevant content regularly
The consistent output of high-quality, engaging, and valuable relevant content is an important path to success in social media marketing.
Not only does this give followers the impression that your business is solid, but it also shows that you are a handbag pro and willing to share this knowledge and strike up a conversation with your audience.
Content can include: showcasing your handbag brand, product photos, videos, maintenance tips, outfit sharing, etc.
Pay attention to SEO
When it comes to social media marketing, SEO properly used is a great way to gain more visibility and traffic.
Good SEO techniques will help your content rank higher on Google and get better search results.
If you do not have this knowledge, then you can ask an SEO expert to help you.
Interact with followers
83% of customers value customer experience, which includes social media interactions. Businesses can make their audiences feel seen, heard, and understood in their social media interactions. This will help you build relationships and loyalty with your customers.
Interacting with users on social media includes, but is not limited to:
Reply to user comments and messages
Create groups for audiences and share content
Take advice from your followers
A good strategy is to set aside 1 hour a day to engage with your audience on social media. As your business grows, you can also set up dedicated social media customer service to answer audience questions.
Collaborate with influencers
Partnering with influencers can take your social media marketing to the next level by leveraging their fame to help you grow your handbag business quickly.
Choosing to work with influencers in the handbag or fashion industry can help you quickly build a handbag brand on social media, increase brand awareness, and increase handbag sales.
Since influencers are real people, they are more likely to be trusted by customers, and you can use this to quickly achieve breakthrough sales.
While it will cost money, it’s an investment that pays off well.
Run paid ads
In addition to partnering with influencers, paid advertising is a quick way to increase awareness of your handbag brand and reach more of your target audience.
All social media platforms offer a range of paid advertising options that can help you attract more leads and drive sales.
Live streaming is an emerging marketing method.
With an Internet-connected mobile phone, you can convey the most authentic situation of your handbag business to your audience anytime, anywhere.
Let your followers know more about your handbag business and product quality to build trust.
Analyze data and results
All marketing is ultimately presented in the form of data. Marketing without data or without analyzing and summarizing the data is not successful.
Analytics data can help your handbag business:
Optimize your marketing campaigns
Create new marketing objectives
Find deficiencies and fix them
Before analyzing the data, though, you should know which metrics are important to your marketing goals. Common metrics are:
link clicks, click-through rate
Transaction times, transaction amount, transaction rate
Social media marketing is a long-term, ongoing process. Growing through learning and trial and error is a constant law of social media marketing.
10 common social media marketing mistakes should be avoided
Social media marketing can do a lot for your handbag business, but it can also be confusing or a waste of money and time at times.
This is because you are not careful to avoid some common mistakes. Such as the following:
Not adapting to platform changes
The rules of all social media platforms are constantly changing. When doing marketing, we must always pay attention to changes in platform rules. Follow the latest rules of platforms and don’t conflict with them.
Lack of strategy and plan
Disorderly posting is one of the things social media platforms don’t like. This may harm your account.
Strategize it, update it regularly, and execute the plan right, and social media will do wonders for you.
Not provide any value
We all hate spam, and so do social media platforms.
Only useful things will be accepted and reposted by audiences and followers, thus being liked by the platform and recommended to more potential audiences.
Overpromoting your handbags can cause your fans to unfollow, damaging your brand image.
To avoid this from happening, when marketing, you must learn to find a balance between marketing, sharing knowledge, engaging with your audience, etc.
Focusing on quantity over quality
Posting frequently is important, but not at the expense of quality.
Sometimes, you can fall into the trap of producing more content to get more traffic. This is a costly mistake many handbag brands make when marketing on social media.
Focus on creating high-quality content that resonates with your target audience, such as handbag knowledge sharing, handbag quality standards, etc., even if it means posting less frequently.
Lack of engagement
Social media is all about engagement.
If you don’t engage with your followers and respond to your audience’s comments and messages, your handbag brand will gradually become less competitive and disappear in the online world.
Not having clear call-to-action
Much of the content created in social media marketing is designed to convert audiences.
Not having a strong call-to-action to guide your audience into a real transaction or follow or click, and let him/her take the next step on their means you haven’t understood social media marketing yet.
Not measuring ROI
Without doing data analysis and measuring the ROI of your social media marketing efforts, it is impossible to know if your handbag business is succeeding in marketing.
There is no way to talk about how to adjust the strategy.
This results in a huge waste of time and resources.
Not using a consistent brand voice
A consistent brand voice will allow your audience to recognize your brand more intuitively, distinguish it from others, and recognize it.
Just like the two letters LV, in the handbag world, you will know it is Louis Vuitton as soon as you see it.
Not leveraging hashtags
Hashtags can increase the visibility of your content on social media and attract more users who follow such hashtags, such as #handbag.
Please do not use tags that have nothing to do with the content to attract traffic, so as not to arouse user disgust.
In conclusion, to successfully market your handbag business on social media, you must have a viable strategy in place from the start. With the deepening of marketing, you have to analyze the data and results and make adjustments.
Marketing is a constant process. Nobody succeeds from the start. Only by working hard can you make your handbag business bigger and stronger in the increasingly fierce market competition.
We are Uncle Nine Leather, a leading handbag company in China, with rich experience in the handbag field, can provide you with professional service.
If you want to wholesale or customize any type of handbag, we can provide you with one-stop design, development, search, production, and shipping services. Please feel free to contact us.